I design the moments that decide whether people stay: finding something worth their time, getting started, and coming back.

I'm a product design leader with 20 years of experience across consumer products, financial services, government and advertising. My focus is discovery, onboarding, conversion and engagement, and I build experimentation into how teams work so every release teaches us something.

At OfferUp, I led a team of 6+ through the 0→1 launch of Premium, the app's first paid membership. Running experiments every sprint on entry points, value propositions and landing pages, we doubled sign-ups in a single month compared with the previous six months combined.

At Capital One's Innovation Lab, I led human-centered design teams to prototype quickly, test openly and evolve ideas through test-and-learn. As Creative Director on a credit card pilot inside a Capital One Café, I took a new product from vision to launch across app onboarding, physical card design and the in-café experience. It's the most fun I've had at work, and I'd do it again in a minute.

At the Library of Congress, I led a team of 10+ on the redesign of LOC.gov, a site that drew 86 million visits in 2015, one of the largest cultural websites in the world, establishing unified navigation, faceted search and templates that made decades of content easier to find.

I started my career as an art director in advertising agencies, and that craft still shapes my work: how we say things and how we show them matters as much as the flow.

I'm open to roles in the UK and US.

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• Master of Design, Human-Centered Design Planning, Institute of Design, IIT “The New Bauhaus”

• BFA, Advertising, Virginia Commonwealth University