Environments and integrated experiences
I led the activation of a new product launch inside a CapitalOne cafe; design & creative, people & process, digital on-boarding, physical card design, environment, vendors & agency relationships.
Early vision work
Early vision work
Developing the ideal customer experience in a storyboard
Space planning overview
Messaging design
Cafe at night before the launch
In-store signage
Final card designs
Engaging animated video played on loop
Window halo displays invite passers-by
On press developing materials and designs
Custom sign up app
Ambassadors were the greatest help
My incredibly supportive boss, Jen
Installation day signage
Installation day wall of cards
Ambassadors answer any questions
close up of card trays
finished table display
Finished table display
Interviewing customers and team members
Product innovation, R&D, Product Marketing, Brand
Early phase collaboration / looking for signal
I love the ealry phases of product development, the inquiry and discovery, concept development, collaborating and setting a vision. For several years at the Capital One Lab colleagues and I prototyped and tested digital and physical finance products. I led design for these prototypes, ran experiments on new creative, tested product value props and features with real customers. I even worked with artists to develop a truly “local” series of credit cards.
Below you’ll see a mix of low-fi conceptual work mixed in with a little polish.
Advertising, Branding, Campaigns
Art Direction and visual design for various agencies/clients
Led advertising creative, UX Design and Research activities for global brands, government, websites and software, interactive advertising concept development, print, logo design, various other creatives, including directing photo and video shoots.
NAMM experience for USMusic (Washburn guitars…)
The National Association of Music Merchants (NAMM) Show is the world's largest annual trade show for the music industry
I was the Art Director and visionary for the entire space concept for the US Music booth
A little bit of everything
Library of Congress, 4+ years managing various workstreams from web services
Played a central role in the massive redesign of the Library of Congress’ main website, LOC.gov, making content accessible, findable, and understandable (simply elegant!) for millions of users. I also designed several exhibit posters, graphics, glossy event take aways. I led the creative work on numerous interactive and web exhibits, often contributing to the visual design and art direction.
Creative Direction, Art Direction, UX
Contact Stephen