360 Creative
OfferUp, product design, marketing
Design Director: Managed product marketing and creative process with marketing design team to establish a seamless lifecycle experience in language, look and feel, by testing in the app, email, social media.
Vroom, product design, visual, UX
Design Director: Foster cross-functional collaboration with CX, Marketing, Product and Tech leaders on product and feature direction, optimization, product marketing and research
Capital One Lab, product innovation, creative
Creative Director, UX: Led creative development of digital financial products and the marketing website to support a self-selection website experience. Canvas’ website was heavily vetted with customers, it’s debut pilot was planned to include a social media “speakeasy page” where only users “in the know” knew how to access it.
Library of Congress, info architecture, UX design & creative
Creative Director/Senior Art Director: a central role in the massive redesign of the Library of Congress’ main website, LOC.gov, making content accessible, findable, and understandable for millions of users. I led the creative team on numerous interactive and web exhibits, including visual design and information architecture, as well as large and small scale print jobs.
Sapient, systems, web product & innovation
Creative Manager, UX: Led design and Research activities for global brands, government agencies’ websites and software, interactive advertising concept development, manage designers and researchers in best practices for web and software design
Tumi Luggage, global ad creative
Art Director: advertising concept development, print, logo design, in-store signage, brochures, various other creatives, including directing photo and video shoots.
USMusic, trade show design
Art Director: vision and concept for the USMusic booth experience. The National Association of Music Merchants (NAMM) Show is the world's largest annual trade show for the music industry and is held at the Anaheim Convention Center.
