https://www.designstephen.com/news daily 0.75 2022-02-04 https://www.designstephen.com/news/get-out-there-bnzn6 monthly 0.5 2020-06-19 https://www.designstephen.com/news/why-deserts-matter-too-75pr3 monthly 0.5 2020-06-19 https://www.designstephen.com/news/new-hope-in-old-appalachia-ztsng monthly 0.5 2020-06-19 https://www.designstephen.com/home daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612723877157-19OXB89PUBH19FJATM0X/Jasmine_blackcard.jpeg Home Upmarket credit card pilot & activation https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696183037634-OTGPU47579IGL57RL13T/Premium+hero+00.png Home Design experiments increase conversion & revenue https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696181367115-9RQUVI89FNI2LEY579UW/Digest+hero+00.png Home Using customer data to innovate & delight https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/8f772a69-67dd-45e5-a243-2aa3819cb1e7/C1+Lounge+06.png Home Defining the CapitalOne airport lounge experience https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612728731480-2UQINXSCPDYTMSJIIS94/LOCmac.png Home Digital transformation at the Library of Congress https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/50dcbabd-1ae3-4ec2-8943-72113d4bd5aa/Vroom+hero+01.png Home Design experiments optimize for acquisition, engagements, and conversions https://www.designstephen.com/what-we-do daily 0.75 2021-02-04 https://www.designstephen.com/meet-me daily 0.75 2026-06-10 https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/5e3eb8d5-7081-4019-a244-01c898bff5a4/_44A5940.jpg https://www.designstephen.com/take-action daily 0.75 2022-02-04 https://www.designstephen.com/read-me daily 0.75 2023-09-18 https://www.designstephen.com/partners daily 0.75 2024-04-08 https://www.designstephen.com/contact daily 0.75 2025-05-12 https://www.designstephen.com/selected-work daily 1.0 2026-10-02 https://www.designstephen.com/selected-work/cardpilot monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/d8fa49ef-99b4-4dc6-9ed0-828412a445ce/Early+concepts+pilot+elements.png Selected Work - Capital One card pilot: 0→1 product launch and activation I assembled early vision pieces to help execs imagine using a cafe for a product launch https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612646437305-B4LOH6CUNOWOHCY8JVXI/Elements_Workshop.png Selected Work - Capital One card pilot: 0→1 product launch and activation Pre-work included collaborative workshops to develop the experience blueprint https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/b85fee72-490f-4930-adbb-c8e4c8e3c30b/Screenshot%2B2022-02-14%2Bat%2B12.42.24%2BPM.png Selected Work - Capital One card pilot: 0→1 product launch and activation I had the blueprints translated into story boards to illustrate the E2E experience https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612646200769-Y9YPL9I4SXES69VC39U7/Jasmine_blackcard.jpeg Selected Work - Capital One card pilot: 0→1 product launch and activation I led photo shoots for modelling the cards, skateboarder Jasmine was a perfect choice https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696946753919-OTHBM7VYNJAM6K9FMNUZ/Screenshot%2B2023-10-10%2Bat%2B10.03.01.jpg Selected Work - Capital One card pilot: 0→1 product launch and activation Early sketches become reality working closely with fabricators and designers https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696946498818-YY0HHOL30UD906LC5GGD/Screenshot%2B2023-10-08%2Bat%2B10.35.51%2BAM.jpg Selected Work - Capital One card pilot: 0→1 product launch and activation Concepts geet fleshed out in 3D before final fabrication and material selection https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612718864455-E7IX5M4B95LY6LRAE5BR/TableDisplay.jpg Selected Work - Capital One card pilot: 0→1 product launch and activation The custom-built display and wall highlights the cards, complete with 3D video on loop https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612719587444-48ZX3SJMNL3Y2YCRI5O5/Cafe_displaytable03.png Selected Work - Capital One card pilot: 0→1 product launch and activation Detail of final card trays installed around the display table https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612647845183-J6N7I9ECQD3FPYD6I6JM/ipad_app_elements.png Selected Work - Capital One card pilot: 0→1 product launch and activation A streamlined application process made it easy for Ambassadors to collect sign-ups https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/e8cd73c7-7604-43dd-b44a-5164faa8c8ef/Screenshot+2023-10-10+at+10.03.55.png Selected Work - Capital One card pilot: 0→1 product launch and activation Rigorous usability testing gave us the advantage of simplicity, clarity and efficiency, while collecting customer data https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/8b8f04b9-0585-4bf0-b2c8-14ce34309547/Screenshot+2023-10-08+at+10.36.23+AM.png Selected Work - Capital One card pilot: 0→1 product launch and activation The sign-up app UI themes responded to the style and color of card chosen https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/fa0aad2a-a7ec-4f27-b90a-04046b35575a/posterInstall.png Selected Work - Capital One card pilot: 0→1 product launch and activation Overseeing the installation of marketing materials and physical components https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612720046694-2CLGD8G6WRHS066Y5ZTG/Ambass02.jpg Selected Work - Capital One card pilot: 0→1 product launch and activation Ambassadors intercepted interested customers to provide information https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/cec283fc-ef69-4aef-8214-99546510b130/IMG_1808.jpeg Selected Work - Capital One card pilot: 0→1 product launch and activation Launch day was exciting for everyone, as we watched customers peruse in awe https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612653196716-OFF5AYLPBN760GPZJY3S/Cafe_Stephen_intrvw02.jpg Selected Work - Capital One card pilot: 0→1 product launch and activation On launch day I interviewed customers, cafe staff, and team members with a film crew https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696866371624-RPQ3RDDNI8WCYJIBWMA8/IMG_1683.jpg Selected Work - Capital One card pilot: 0→1 product launch and activation The final 5 card designs, all snug in the custom-made wallets I designed https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/0a309d30-3b62-4ba5-ba7d-a1b952d1efcb/jimmy.png Selected Work - Capital One card pilot: 0→1 product launch and activation Jimmy led his team of amazing cafe ambassadors during the launch https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/4c0866a1-38d2-4291-b839-0a2fbb31ad16/Cafe_ext.jpg Selected Work - Capital One card pilot: 0→1 product launch and activation Outside the Capital One Cafe Rittenhouse Square in Philadelphia with visible signage to draw in the curious at night https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/9dcbfba4-aaa5-4732-b6e8-9e9cac8e129b/denver01.png Selected Work - Capital One card pilot: 0→1 product launch and activation On press with card manufacturers in Denver. Earlier materials research led us to factories in China, Japan, and Korea. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/a5be53aa-f991-4fa6-9aee-0c7290b07c16/InfinityMirrors.jpg Selected Work - Capital One card pilot: 0→1 product launch and activation https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/ec431386-1c69-4903-9c8b-0cfe32895e3d/Screen+Shot+2019-04-05+at+8.54.08+PM.png Selected Work - Capital One card pilot: 0→1 product launch and activation A custom wallet and "thank you" cards https://video.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/11d4a752-fc59-4148-98fd-2ea6d099f8bc/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/11d4a752-fc59-4148-98fd-2ea6d099f8bc/thumbnail Selected Work - Capital One card pilot: 0→1 product launch and activation Selected Work - Capital One card pilot: 0→1 product launch and activation https://video.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/52331f4d-6781-456b-b934-49d7852cf654/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/52331f4d-6781-456b-b934-49d7852cf654/thumbnail Selected Work - Capital One card pilot: 0→1 product launch and activation Selected Work - Capital One card pilot: 0→1 product launch and activation https://www.designstephen.com/selected-work/travel-digest monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612557551541-HMRE3XV8Z4OVIKMBLFVH/0f177793c4d51a0c2f2de30e454d9119.jpg Selected Work - Travel Digest: Shareable Spend Recaps Bank statements are boring. Nobody wants to read them. They suffer from low-engagement, low open rates, and are usually a reminder to the customer how much they spent, or owe. But banks are required by law to issue them. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612530773835-3ND44DV6I0QEGCFPVT3J/IMG_0363.jpeg Selected Work - Travel Digest: Shareable Spend Recaps Crowdsourcing ideas is good for flaring. I led cross-discipline design jams to collect as many ideas as possible, giving us a variety of potential "shareable moments” derived from transaction data. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612546089701-6XDMDJMM4IT5W3OLM6WB/IMG_0645.jpg Selected Work - Travel Digest: Shareable Spend Recaps Critical to my process is vetting ideas openly, which allows us to discuss what is possible. Like any good democracy, we voted on the concepts that resonate with us deeply. These would become the first test prompts. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612556746156-B4ME8F5GBASQIYAGAWOV/Screen+Shot+2021-02-05+at+3.24.48+PM.png Selected Work - Travel Digest: Shareable Spend Recaps We surveyed 200, interviewed 10 customers. Early stage prototyping moves us quickly to start conversations with customers. Working in low fidelity was the best way to get ideas in front of customers so we could determine appetite for summarized transaction data. The feedback was generally positive. However, concerns around privacy and trust arise when it comes to sharing personal finance information and social media. So we dig deeper. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612531008115-GTM4B0GHX5V2FBZ7J7VQ/Screen%2BShot%2B2021-01-30%2Bat%2B8.41.53%2BPM.jpg Selected Work - Travel Digest: Shareable Spend Recaps We surveyed another 300, interviewed 4 more customers. Further research measures emotional engagement and willingness to share. Initial research suggested we focus on the travel vertical – something people are emotionally sentimental about – so we iterated on concepts to raise the fidelity of information as we learned more. While trust remains a big issue, surprisingly, people are still willing to share more than we expected! But there is a formula as to what they would share, and only through particular channels. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612531217964-NAT78RYAL525KY06ZXOD/Artboard+Copy+3.png Selected Work - Travel Digest: Shareable Spend Recaps We Survey 100 (x3) trip summary content strategies. A successful trip summary combines moments to remember (emotional) with synthesized spend calculations (utilitarian). After several rounds of research a content strategy emerges: 1. surface aggregate spending insights that are otherwise cumbersome to calculate on their own 2. show spending in categories 3. cross reference their data with 3rd party or public data https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612633930659-2G37LOZDKM35KU6EAMK7/digest_Eno_mockup.jpg Selected Work - Travel Digest: Shareable Spend Recaps Prototype: Get a message from Eno when you return home from a trip. When a customer swipes their card for the first time back in their home zip code, they receive a message from the Capital One AI bot, Eno, welcoming them to review their spending during travel. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612634000620-2PP8QA105JRFDG5O34ZY/digest_mockup02.jpg Selected Work - Travel Digest: Shareable Spend Recaps Prototype: Imagine receiving an email from your bank welcoming you home from your trip. The cross-channel strategy leverages email, too, the same place customers expect to get their credit card statement. Customers will also receive an email notification at the next billing cycle, with a “shareable view” summarizing their spending highlights, while hiding the most personal information before they share. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612634131977-M6LUJLBEG78HER2BSD18/TRAVEL.jpg Selected Work - Travel Digest: Shareable Spend Recaps Email prototypes: Year-end travel summary This concept dovetails seamlessly with the Venture Card Rewards program. At the end of the year, customers will receive a travel summary of all the trips they’ve taken and Venture rewards points earned. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612556091780-BREBMED935I9A32QH3LU/Screen+Shot+2021-02-05+at+3.14.24+PM.png Selected Work - Travel Digest: Shareable Spend Recaps Early prompts used for research https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612547528127-OZJ7T02NIVCJ97E67Z8O/Screen%2BShot%2B2021-01-31%2Bat%2B12.05.17%2BAM.jpg Selected Work - Travel Digest: Shareable Spend Recaps Early research results https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696181367115-9RQUVI89FNI2LEY579UW/Digest+hero+00.png Selected Work - Travel Digest: Shareable Spend Recaps https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612626821537-GTL1PRY7GEO2V4OM1T1G/C1+Digest+-+phone.jpg Selected Work - Travel Digest: Shareable Spend Recaps Prototypes begin to flesh out. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612565026298-PWCLH7QLKX4UC5M7C8G1/TRIP.png Selected Work - Travel Digest: Shareable Spend Recaps Prototypes variations begin to flesh out. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612530657872-4RE9Q4A127YX5J3ZLKL4/Pages%2Bfrom%2BC1%2BDigest%2B-%2BRewards%2BTeam%2B20191204%2B%25281%2529.jpg Selected Work - Travel Digest: Shareable Spend Recaps Numerous options for prototypes help us gauge what resonates with customers. Visual design was helpful in retelling a travel story. https://www.designstephen.com/selected-work/offerup-premium monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/29c2b5ef-ccd7-4c20-a3ff-0704da1fa93b/iPhone+14+Pro+Max+-+1.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion Our process: methodically iterate to optimize the design Aggressive Q1 timelines dictated a launch with without branding or content defined, so we'd have to build the plane while it was heading down the tarmac. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/63ab1387-c6ca-49e5-8b60-dbafe73779c9/Frame+4+%282%29.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion I led the design team through in-app experimentation while developing a brand look and feel that would stand out in the buyer flows, and celebrate the benefits to users (without causing significant disruption to the general UI experience). https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696788487667-671LAL9TJZ6Y5384SWD0/Frame%2B6.jpg Selected Work - OfferUp Premium: Freemium-to-Paid Conversion I worked in lock-step with Product and Tech to schedule experiments to run in every sprint so we could methodically iterate on layout design, copy, brand elements, CTA language and entry-point placement. Then we would map winning entry points to winning landing pages to validate our assumptions. Boom! https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768239878660-9I4SIAV0QN4ZL1GIKZNN/Premium-Landing-Page-3.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion Around the end of Q2, I personally conducted a quick refresh of the brand elements tightening up the look and feel in the UI, emails, ads, and with my product partner, introduced "3-day free trial" placements and remapping of entry points to winning landing pages. The results were rewarding: In one month alone, we were able to double the number of sign-ups compared to the cumulative number of sign-ups from the prior 6 months. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/709c081d-dca3-47e2-a1f8-811962a48249/Screenshot+2023-10-08+at+1.37.42+PM.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion Mapping placement of creative assets to test value props that flow to landing / upsell pages https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/a4069760-98f2-4fdc-8417-beb3e3fd0d53/Frame+7.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion Landing page strategies leverage choice psychology, copy, content, and pricing tests, highlighting value props in the headlines and copy. Reordering val props, entry points, and so on. Constantly nuancing to achieve maximum conversion. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768239951899-6M777QOE7X1UIQVXUAT7/image%2B%252825%2529.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion Metrics collected from StatSig keep us informed of the impact to other experiments so we can avoid any unwanted downstream effects. Symbiotically, the findings from research and data led us to introduce more value props, which aded to even more sign-ups. Woo hoo! https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696787143391-3WP1IGEXN6TSTJM3CCA8/image%2B%252816%2529.jpg Selected Work - OfferUp Premium: Freemium-to-Paid Conversion I defined a brand color system that complemented OfferUp green to stand out in the app, and had to be accessible in light and dark modes https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768240571469-ZSGX31FEFRYMLN3DNYIG/image%252B%25252817%252529.jpg Selected Work - OfferUp Premium: Freemium-to-Paid Conversion Badging was developed to meet user expectations of a Premium identity https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696786098308-CQ0UHWA1HWHWU96XYC1T/image%2B%252828%2529.jpg Selected Work - OfferUp Premium: Freemium-to-Paid Conversion Value proposition alternates were tested rigorously https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/91d54fde-6376-493f-a379-e0c52488109f/image+%286%29.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion All designs were tested in light and dark mode to develop the design system and color strategy https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/8989791e-feb8-4f1d-9be6-adb2a07dd6ce/image+%285%29.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion Even ads get the color-treatment tests https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/efed41ec-61c6-4bf5-b267-78938e8d3aef/image+%282%29.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion At the time, we didn't have a copywriter so I wrote most of the copy as well https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/46b1dba3-598c-42c1-85a8-beadbcc58953/image+%2821%29.png Selected Work - OfferUp Premium: Freemium-to-Paid Conversion We strategically placed dozens of entry points to the conversion flow and optimized language for CTAs https://www.designstephen.com/selected-work/lounges monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768234902645-JKSD3WY25Y5FD08U02FQ/Lounge%2BX%2BLAB%2BSprint%2B1%2BReadout%2BDeck_Page_09.jpg Selected Work - Capital One Airport Lounges: Experience Strategy I led my team to develop two scenarios to flesh out the journey pain points and opportunities to delight when booking a flight with a Venture card and through the Capital One Travel Portal. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/69cf7a62-b6b9-4c22-924a-f7d5eaa99f9d/Screenshot+2023-10-01+at+4.49.56+PM.png Selected Work - Capital One Airport Lounges: Experience Strategy I developed this framework of common use cases to highlight how early in the journey we can help our customers discover the lounge. The way they book their travel will provide unique opportunities of when and where to contact them. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/58c59821-997c-4220-9bf3-60ea1903e5c2/Screen+Shot+2021-02-17+at+10.15.06+AM.png Selected Work - Capital One Airport Lounges: Experience Strategy In collaboration with tech partners we identified multiple opportunities that could leverage NFC and beacon technology (already embedded in their phones) that could trigger access points. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768234175231-ZXWD7P9XI1FT1LZKN8AL/Lounge%2BX%2BLAB%2BSprint%2B1%2BReadout%2BDeck_Page_13.jpg Selected Work - Capital One Airport Lounges: Experience Strategy Anne's scenario: Anne uses her Venture card to book a flight from IAD on the Capital One Travel Portal. The confirmation email she receives after booking lets her know that she has free access to the new Capital One lounge at Dulles Airport! https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/8f772a69-67dd-45e5-a243-2aa3819cb1e7/C1+Lounge+06.png Selected Work - Capital One Airport Lounges: Experience Strategy Anne's scenario: 24 hours before her flight, Anne receives a push notification reminding her about the lounge, with a deep-link into the EASE lounge experience where she can see her lounge pass. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/538e571f-68df-4981-91a7-ceda2572dc40/Screenshot+2023-10-01+at+3.54.53+PM.png Selected Work - Capital One Airport Lounges: Experience Strategy Anne's scenario: On the day of her flight, she arrives at the airport. While waiting in airport security, Anne explores the lounge amenities in the app, sees the lounge is not very busy (30% capacity), and is able to reserve a massage within minutes of arriving to the lounge. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/d414292c-d561-4360-89d7-62f80606aa1f/Screenshot+2023-10-01+at+4.48.32+PM.png Selected Work - Capital One Airport Lounges: Experience Strategy Anne's scenario: As she approaches the lounge entrance, she walks through the gate-less turnstiles, hears a satisfying 'ping!', and receives a warm welcome from a host inside. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768234243549-CXNI70G20NNT3NKAQZ9I/Lounge%2BX%2BLAB%2BSprint%2B1%2BReadout%2BDeck_Page_19.jpg Selected Work - Capital One Airport Lounges: Experience Strategy Anne's scenario: Once inside the Lounge, she receives an Eno message asking her if she'd like to order a premium drink. The app uses her Venture card as the default card-on-file and allows her to add a tip. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768235274293-ZRXY8ZXF06ZSH8RLFMPP/Lounge%2BX%2BLAB%2BSprint%2B1%2BReadout%2BDeck_Page_32.jpg Selected Work - Capital One Airport Lounges: Experience Strategy Jamie's scenario: Jamie is a Capital One customer, but he used his Citi Advantage card to book his flight on the American Airlines website. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/24d7a94e-1b08-4e8b-8b0e-29c0609bf040/Screenshot+2023-10-01+at+4.48.47+PM.png Selected Work - Capital One Airport Lounges: Experience Strategy Jamie's scenario: During his layover at Dulles, Jamie uses his Capital One Venture card to buy a magazine at the Hudson News store. His purchase triggers a push notification letting him know that there is a Capital One lounge nearby. Tapping on the notification deep-links him into the EASE lounge experience to get a free pass, food, and other amenities. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768235453992-C9COLK29HFUFUTQJPR4Z/Lounge%2BX%2BLAB%2BSprint%2B1%2BReadout%2BDeck_Page_37.jpg Selected Work - Capital One Airport Lounges: Experience Strategy He sees an option to order a free packaged meal to-go-perfect since he is running a little short on time. All he has to do is select a meal and then enter his flight information to complete his order. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1768235435495-FYIRPT10NJJ7RW6MC149/Lounge%2BX%2BLAB%2BSprint%2B1%2BReadout%2BDeck_Page_38.jpg Selected Work - Capital One Airport Lounges: Experience Strategy The confirmation screen includes pickup instructions and an option to view directions. He follows the directions to the Lounge. https://www.designstephen.com/selected-work/loc monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612729824290-JSMCIQWDWX3GSWNKPF2Y/LOC_OldPages2.jpg Selected Work - Library of Congress: Discovery and findability at massive scale LOC.gov suffered from a lack of shared UI patterns, visual design and branding making for a disjointed user experience. Many of these problems were caused by various divisions of the Library acting independently without any knowledge of what others were doing. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612728317132-H7KYOLG9NBGJ0Z3Z54NI/LOC_GlobalHeaders.jpg Selected Work - Library of Congress: Discovery and findability at massive scale A quick win with high value: design a header to unifying the Library’s main properties. Many visitors of the Library’s websites were not aware that LOC.gov, Congress.gov and Copyright.gov all live under the same roof on Capitol Hill. This simple solution defines the site's organization and provides users with an overview of diverse Library content and services at a glance. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612475738619-LMGBMF4G1DD5XRQ91Y2Q/LOC_Menu_disc.jpg Selected Work - Library of Congress: Discovery and findability at massive scale Establishing a common framework for global navigation and menu was a usability no brainer. The new mega-menu provides additional exposure to Library content, programs, and services currently hidden deep in the Library’s large web site. Plus it provides users with ubiquitous, consistent access to key Library web resources from any page on the site, regardless of user entry point. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612730504089-0N1XGDZ3J7XVX7WQ7EFJ/LOC_3_map_pages.jpg Selected Work - Library of Congress: Discovery and findability at massive scale A template system for objects, formats and collections provides users with better context and relational content. For the first time ever, the Library’s content had been organized with an architecture that leverages meta tagging to connect objects to one another, creating logical hierarchy and nesting within collections, and provides high opportunity for discovery through “related” objects. Reduces maintenance and management burden by creating a single set of common components to manage and upgrade. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612732453757-SF5UXJ5L4WJ2X01ZYY39/LOC_search.png Selected Work - Library of Congress: Discovery and findability at massive scale A new object-oriented, faceted search paradigm is a powerful and fast way to get specific results. Another “first” for the Library. Object-oriented search based on existing meta data provides users a powerful, new way to filter their results, and preview an item before linking to the object detail page. This template system provides users a context for all digitized items as a stand-alone object, as a part of multiple other collections, and belonging to a set of similar formats as well. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612728383974-28XI64GV4XIZI4LJQPXC/LOC_ipad.jpg Selected Work - Library of Congress: Discovery and findability at massive scale Designed to be flexible and scalable across devices, from desktop to mobile, maintaining visual design integrity. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612728415338-QMQKNRSMAYW3VAYGY437/LOC_Responsive_test.jpg Selected Work - Library of Congress: Discovery and findability at massive scale Modular templates: Defining break points for responsive design. Once the templates were built with CSS and HTML5, we worked closely with developers to noodle and tweak the images and captions, defining break-points and hierarchy of page elements. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612729577899-D5A6OCJQ4M36WB0UU9LF/LOC_IMG_4380.jpg Selected Work - Library of Congress: Discovery and findability at massive scale Working out interaction patterns for collections of objects. Many items in the Library also belong to collections, there is now a landing page where users can browse items in a specific collection. These collections describe the inter-relationships within a group of objects, and also link to other objects and other collections those objects belong to.  https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/8b9231b2-3976-43bf-89b3-32c38e97d81a/LOC_Interactions_examples.jpg Selected Work - Library of Congress: Discovery and findability at massive scale Documenting interaction models in a complex search paradigm. For many complex operations, I worked with users and developers to define interaction models and design patterns providing detailed documentation as functional specifications in high-fidelity wireframes. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612728592852-1YBA8AD70XBC9RSK0EMY/LOC_process.png Selected Work - Library of Congress: Discovery and findability at massive scale Top down and bottom up - balancing business requirements and user needs. The new global navigation for LOC.gov reflects destinations of the most searched terms (user-driven) mixed in with curated links (business mandated), but was not designed to reflect the structure of the Library as an organization. Usability testing helped us get to a final working model that meets user needs. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612729507353-7G9UXWUAWRN9LFLJ5BVX/LOC_process+wall.JPG Selected Work - Library of Congress: Discovery and findability at massive scale In a politically-driven environment, posting our work to crowdsource feedback from our peers keeps us honest and transparent. I have always been a big fan of sharing our work with neighbors and peers do get a different point of view. People would walk by our hallway all day long, stop and take a look, and post comments to our work. Not a very common practice on Capitol Hill. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612731605023-HXUG9RLCP81JHLRYF55K/LOC_web.png Selected Work - Library of Congress: Discovery and findability at massive scale We partnered with the National Library Service for the Blind to ensure accessibility for all. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612728692021-8HQO0SK4MR00I3UR8RYG/LOC_social+2.png Selected Work - Library of Congress: Discovery and findability at massive scale LinkedIn, Twitter, Facebook, and blogs. Unified across social media channels, Library curators can now share fascinating facts and expertise with a personal voice to the masses. https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612728400424-LJBJ125R5QAZCCEI1891/LOC_Menu.png Selected Work - Library of Congress: Discovery and findability at massive scale https://www.designstephen.com/selected-work/creative monthly 0.5 2026-10-02 https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/4ec13207-b087-40eb-8438-38c213f34ac1/PlayThings_1944x2880.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/472f2311-2ec2-4c0b-be8e-db9cfef00a7a/tumi.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/f8de85de-9195-4acb-ba37-4e0232ab9231/NoGrace_Poster_1080x1920.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/e3926306-39c4-429f-92d7-d2a6175dae38/Tumi+posters.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/69f122f8-b56c-4d92-a3ef-419d3967a0e7/BabySteps_poster.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1745345053674-IVVFBV8I11D6HDYF0FJ7/0b5adb23281381.56047af7873a4.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/8431a21d-5cbd-4045-88fa-ec595fe15ebc/AKnotUnwound_poster_1944x2880.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1745345021343-4DDO0CC9S2YLIXRDM8CN/631e6523280349.56047af0ba90d%2B%25281%2529.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/8014e74f-f1c3-4b29-9765-6e56998deff9/LOCposters.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/3f3cab19-07df-4fba-8d5d-475f7a8e938b/MOSS.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/0a5fc3b7-64af-4c40-aea6-aa56e652a443/TB_Poster_full_1080x1600.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/75b975ee-e1e3-4bd2-a35b-6e2d4fb1d8f7/4c032523427043.56047f4d42ab4.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/0e191016-bccd-47b0-be3b-d9774524ea47/FrizzyPoster_27x40_no48.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/97b6267a-8cf2-4566-9776-0f676ed84178/IMG_9923_sm.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/390eb0e8-0bfa-4c58-86e5-1380afeefa7b/Untitled-2.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/cd88747e-5adf-49e4-a0da-63e76577601d/OU+Jobs+ad.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/5f834215-e91c-4b20-b0b1-b9ac7ca5bcc1/Luisa_poster_27x40_f.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1755705768054-5XCS44AZJGGVL49RUDKV/image%2B%25289%2529.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/e0491c15-332d-41a2-913d-2d308958b109/324_poster_27x40.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/b22ba05d-8239-4cc7-9624-ef3c080cd764/Screenshot+2023-09-15+at+3.53.12+PM.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/78f76cf9-c1d3-4ae8-a512-1c016f567e16/561e4139425397.5606b494200b8.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/33a1da6c-8998-4db6-a90d-ec3a8bfcefc7/OU+Premium+Ad.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/4b7dd6a2-f6b7-4afc-864c-18aa94cefb5a/BeKind_poster_1080x729.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1696784043007-V0OH3BCMO8NPUSZ8GPVX/Bundles%2B2.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/46ee2ac5-56a4-47c6-a5a8-cadce896e648/The+Sick_poster_1080.png Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/1612742831308-CBDUQZ7Y2KS04L4PAI3Z/LOC_Carousel.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/41bd94eb-cad4-4ad2-b35b-bdb1f8cc6500/_Casting-mistake-EP-cover-art-F2.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/2a658329-e3d5-45c7-b887-0b404f90bd8f/sirius.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/95bdb6dc-489b-449e-97bf-52a4005fdaab/ef283139374563.5606b2744c31b.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/808f4843-2e43-434c-abff-2cd76df3491d/8abbc639374561.5606b0b0ae58f.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/f32d01a9-5b57-459e-a54f-02da70493601/8b9a7639374557.5606b29e9d8bb.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/558de422-c460-41c8-bd0d-2ea68275c99c/798a8139374559.5606b273afb39.jpg Selected Work - Beyond product: posters, brand and creative work https://images.squarespace-cdn.com/content/v1/601c674a59f3c15a4f94ce12/9dc756aa-a787-431b-b08b-f7a7fcb17f33/a18beb39374781.5606b341d081f.jpg Selected Work - Beyond product: posters, brand and creative work